We are the brokerage designed around protecting seller equity.
Full-service real estate representation across Santa Clara & San Mateo counties for a 1% listing fee. We pair 30+ years of local Silicon Valley brokerage expertise with transparent valuation technology — so you keep the equity you spent decades building.
CA DRE #01151598 · Silicon Valley & Peninsula Specialist · $0 Upfront Fees
Traditional commissions were built for a different era.
In a market where median home values regularly surpass $1.8M to $3M+, the traditional 5% to 6% total commission model extracts $90,000 to $180,000+ from a single home sale.
Selling a multi-million-dollar home in San Jose, Cupertino, or Palo Alto requires premium marketing, rigorous contract execution, and seasoned negotiation — not an inflated legacy fee structure.
Equitas Homes was founded on a singular premise: build a lean, data-backed brokerage model that delivers end-to-end fiduciary representation while returning $30,000 to $60,000+ in retained equity directly to the homeowner.
Hands-on representation from pre-market preparation to escrow closing.
We are not a passive flat-fee MLS listing service. Every listing receives complete, active representation from Broker Louis Fong.
Strategic valuation & pre-market discovery
Grounded pricing that combines micro-market comparable analysis with our multi-portal benchmarking engine (Zillow Zestimate® via Bridge, Redfin, Homes.com) and a multi-AI comparative panel — then a turnkey prep plan so your home shows flawlessly from day one.
- Turnkey home prep & vetted contractors: Direct access to our trusted network of vetted contractors for pre-sale repairs, cosmetic touch-ups, and inspection prep — eliminating buyer discount leverage before it starts.
- $250 yard prep included: Complimentary curb-appeal cleanup to maximize exterior presentation and photography framing from day one.
- Prepaid whole-home staging: Full professional interior staging coordinated and prepaid upfront, with costs reimbursed at the close of escrow — $0 out-of-pocket before closing.
High-impact omnichannel marketing
A premium media package engineered for offer density, placed everywhere serious buyers look.
- Cinematic media package: High-resolution HDR photography, cinematic 4K video walkthroughs, and accurate 2D/3D floor plans.
- Full MLS & mass syndication: Zillow, Redfin, Realtor.com, Homes.com, social platforms, and local agent networks.
- Broker-hosted access: Weekend open houses, showing coordination, and secure lockbox management.
High-stakes contract & escrow management
Handled directly by Broker Louis Fong (CA DRE #01151598) — never handed to a junior team agent.
- Buyer vetting & negotiation: Qualification screening, purchase-agreement and counteroffer negotiation, and contingency management.
- Single-agency fiduciary loyalty: Exclusive representation with zero dual agency.
- Closing oversight: Municipal tax filings (including San Jose Measure E), title and escrow coordination through a clean close.
A proprietary workflow that replaces chaos with clarity.
Stay completely informed in real time — with nearly 80% fewer phone calls and emails.
Live milestone tracking
Real-time transparency from contractor prep and staging installation to disclosure approvals, showing feedback, loan contingencies, and escrow closing.
Instant visibility
Eliminates phone tag and endless “what's happening next?” check-ins by automatically notifying both sellers and buyers the moment each task is completed.
Superior communication
Keeps you measurably more informed than traditional agents relying on scattered text messages and buried email chains.
Structured programs built around your exact transaction.
1% Full-Service Listing
1.0% listing fee
Buyer-agent compensation set transparently with the seller.
Comprehensive MLS listing, multi-portal syndication, professional media package, disclosures management, open houses, aggressive contract negotiation, and full escrow supervision.
2% Direct Sale Program
2.0% total commission
For a buyer who wants your home and has no agent — an unrepresented buyer from your open house, sign call, or online listing.
1% listing fee + 1% direct-buyer coordination. Equitas represents you exclusively (single agency): full C.A.R. contract drafting, mandatory California seller disclosures, BRBC screening to confirm the buyer is unrepresented, neutral escrow coordination, and closing settlement support.
Multi-AI & 3-Portal Net Equity Engine
Free · No obligation
See your numbers before you commit to anything.
Instant 3-portal valuation benchmarking, 3-model AI comparable reasoning (Gemini, OpenAI, Claude), and an itemized net equity sheet reflecting Santa Clara County documentary transfer taxes and closing costs.
How we deliver full-service representation for 1%.
A fair question: "If other agents charge 2.5% to 3%, what makes this sustainable?" Here is exactly how the economics work.
Independent, remote-first architecture
By operating as a lean, independent brokerage with no expensive commercial leases, no franchise royalties (6%–8%), and no executive layers, we eliminated hundreds of thousands in traditional brick-and-mortar bloat.
AI & task automation
Modern technology and AI handle repetitive, mundane administrative tasks, document routing, compliance tracking, and marketing deployment — cutting operational time and back-office expense.
Direct savings passed to sellers
We don't pocket these operational efficiencies as surplus margin. We pass them directly to homeowners via our 1% listing fee, preserving $30,000 to $60,000+ of your home equity.
Proportional Silicon Valley economics
Selling a $2.5M home does not cost 2.5× more than a $1M home. A 1% fee generates sustainable brokerage revenue while leaving substantial five-figure equity in the seller's pocket.
Word-of-mouth vs. wasteful ad spend
Legacy brokerages spend thousands per listing on billboards, mailers, and lead-generation platforms. By consistently protecting seller equity, our business is fueled by direct word-of-mouth and repeat clients.
Traditional brokerage vs. Equitas Homes.
| Service | Traditional Brokerage | Equitas Homes |
|---|---|---|
| Listing agent commission | 2.5% – 3.0% | 1.0% listing fee |
| Full-home staging | Seller pays thousands upfront | Prepaid upfront, reimbursed at escrow close |
| Yard & curb-appeal prep | Out-of-pocket cost | $250 credit included |
| Contractor & repair network | Seller manages trades alone | Vetted contractor list & coordination |
| Visual media package | Varies by agent | 4K video walkthrough, HDR photos & floor plans |
| Transaction communication | Scattered texts & delayed emails | Proprietary real-time workflow (~80% fewer calls/emails) |
| Broker-led representation | Often handed to junior team agents | Directly with Broker Louis Fong (CA DRE #01151598) |
| Retained equity on a $2.2M sale | $0 saved (~$66,000 listing fee) | $44,000 retained by the seller |
Questions sellers ask us.
Protect your equity. See your numbers.
Prefer a human conversation? Schedule a consultation with Louis Fong.
All brokerage commissions and fees are negotiable and are not set by law. CA DRE #01151598.