Santa Clara County’s 1% Listing Fee Realtor

The 1% listing fee includes full-service representation from preparation through closing. Services include pricing strategy, MLS exposure, professional photography, video marketing, property presentation guidance, showings, open houses, offer management, negotiation, disclosure guidance and contract coordination.

Yes. Equitas Homes provides the same core services sellers expect from a traditional full-service brokerage. The primary difference is the listing-side commission structure, not the level of representation, marketing exposure or negotiation support.

Equitas Homes is an independent brokerage with a streamlined business model, lower overhead and no large franchise structure. These efficiencies allow the brokerage to provide professional, full-service representation while charging a lower listing fee.

Savings depend on the sale price and the listing fee being compared. On a $1,800,000 home, a 3% listing fee would be $54,000, while a 1% listing fee would be $18,000. That represents potential listing-side savings of $36,000.

No. The 1% fee applies to the services provided by Equitas Homes as the listing brokerage. Any buyer-side compensation, seller credits, escrow fees, staging expenses or other transaction costs are separate and should be discussed before the home is listed.

Yes. Your home is marketed through the MLS and distributed to major consumer real estate websites and participating brokerage platforms. Broad exposure helps buyers and their agents find the property, schedule showings and submit offers.

Professional photography and video marketing are included as part of the listing strategy when appropriate for the property. Additional marketing may include floor plans, a 3D Matterport tour, property descriptions, online promotion and open-house marketing.

Yes. Equitas Homes helps identify the improvements most likely to strengthen presentation and net proceeds. Staging can be arranged and prepaid, with the seller reimbursing the staging expense through escrow at closing. The scope and cost are reviewed with the seller in advance.

Pricing is based on comparable sales, competing inventory, current buyer demand, property condition, location and market momentum. The goal is to position the home competitively without unnecessarily sacrificing the seller's equity.

Yes. Open houses and private showings may be included in the marketing plan. Equitas Homes coordinates access, communicates with interested agents and buyers, gathers feedback and adjusts the strategy when necessary.

Each offer is reviewed for price, financing, contingencies, deposit, closing timeline and overall strength. Sellers receive a clear comparison of the terms so they can evaluate both the offered price and the likelihood of a successful closing.

Yes. Equitas Homes helps sellers evaluate inspection findings, repair requests, credits and contract terms. The objective is to protect the seller's position while keeping the transaction moving toward a successful closing.

Equitas Homes serves sellers throughout Santa Clara County, including San Jose, Cupertino, Santa Clara, Sunnyvale, Mountain View, Palo Alto, Los Altos, Los Altos Hills, Campbell, Saratoga, Los Gatos, Milpitas, Morgan Hill and Gilroy.

Yes. Local service areas include Willow Glen, Almaden Valley, Cambrian, Evergreen, Blossom Valley, Santa Teresa, Berryessa, Downtown San Jose and other surrounding communities.

A lower listing fee does not determine the home's market value. Sale price is influenced by pricing strategy, condition, presentation, buyer demand, exposure and negotiation. The 1% model is designed to reduce listing-side costs without reducing professional service.

The process begins with a consultation and property review. Equitas Homes can then provide a pricing analysis, estimated selling costs, preparation recommendations, proposed marketing plan and projected net-proceeds estimate.