How You Can Save Big with a 1% Listing Fee and an Unrepresented Buyer

When it comes to selling your home, every percentage point in commission can make a significant difference in your bottom line. Traditionally, most sellers have braced themselves for the industry standard: a total commission of 5-6%, split between the listing agent and the buyer’s agent. But what if you could keep more of your hard-earned equity? Let’s explore how working with a 1% listing agent—and even more so, with an unrepresented buyer—can lead to substantial savings.

Understanding the Traditional Model

In the classic real estate transaction, sellers typically pay a 5-6% commission. This is usually split evenly, with 2.5-3% going to the listing agent and 2.5-3% to the buyer’s agent. On a $1,000,000 home, that’s $50,000 to $60,000 in commissions alone!

The Power of the 1% Listing Fee

With our 1% listing fee, you immediately save 1.5-2% on the listing side compared to traditional agents. That means, on that same $1,000,000 home, you’re paying just $10,000 to list, instead of $25,000 or $30,000. That’s $15,000 to $20,000 right back in your pocket.

What Happens When the Buyer is Unrepresented?

Here’s where the savings get even more exciting. If the buyer comes to the table without their own agent—known as an unrepresented buyer—you can save an additional 1.5-2% that would have gone to the buyer’s agent. Now, your total commission could be as low as 1%!

• Traditional Sale (5-6%): $50,000-$60,000 in commissions
• With 1% Listing Fee + Unrepresented Buyer: $10,000 in commissions

That’s a potential savings of $40,000-$50,000 on a $1,000,000 home—enough for a new car, a dream vacation, or a serious boost to your next down payment.

How Does It Work?

When you list with us, you pay just 1% to get your home on the market, complete with professional marketing and support. If a buyer comes directly to you, without their own agent, you don’t have to pay the extra 2.5-3% buyer’s agent commission. We’ll help facilitate the transaction, ensuring everything is done by the book, and you walk away with maximum proceeds.

Why Doesn’t Everyone Do This?

Many sellers simply aren’t aware these options exist, or they assume lower commissions mean less service. With our approach, you get full-service representation at a fraction of the cost—plus the added bonus if the buyer is unrepresented. It’s a win-win for savvy sellers looking to maximize their profit.

Ready to Save Big?

If you’re thinking of selling and want to keep more of your equity, let’s talk about how our 1% listing fee—and the potential for even greater savings with an unrepresented buyer—can work for you. Don’t settle for the old way of doing things when you can sell smarter and save thousands.