Traditional 3%
$0
Equitas 1%
$0
You Save
$0

How Much Can You Actually Save?

 

On a $1,800,000 home in Santa Clara County, a traditional 3% listing commission costs $54,000.

With a 1% listing fee, that same home would cost $18,000.

That’s $36,000 back in your pocket — without sacrificing marketing, exposure, negotiation, or transaction management.

The service stays the same. The commission doesn’t.

Watch: How We Provide Full Service for a 1% Fee

Think a 1% listing means 'discount' service? Think again. Watch how we leverage AI and lean systems to provide premium marketing, expert negotiation, and $30,000+ in average savings for our clients

What Do You Actually Get With a 1% Listing?

Full-service representation. Strategic pricing. Professional photography. MLS exposure. Skilled negotiation. Complete transaction management from listing to closing.
Traditional brokerages charging 2.5–3% provide these same core services. The difference isn’t the marketing. It isn’t the MLS access. It isn’t the negotiation.
The difference is the commission structure.
You’re not paying less for less service — you’re paying less for the same outcome.

Why Sellers Trust Louis Fong

I’ve built a 25-year career serving the Silicon Valley community — first with the San Jose Fire Department as a firefighter/paramedic, fire engineer, and deputy fire marshal, and now in real estate.

While serving in the fire service, I also built a successful Silicon Valley real estate career, spending six years on a Top 1% team with over $1 billion in sales before launching Equitas Residential.

Today, I lead Equitas with full focus and a modern 1% commission model powered by efficient systems and AI-driven workflows — allowing me to reduce overhead while delivering full-service representation.

My mission is simple: help Bay Area sellers keep more of their equity — without compromising results.
 

Why Sellers Trust Equitas

Selling a home in Santa Clara County isn’t just about listing on the MLS. It requires precise pricing strategy, strong negotiation, and deep understanding of local market dynamics.

We combine full-service representation with a lean, modern commission structure — allowing sellers to keep more of their equity without compromising results.

From San Jose to Cupertino to Palo Alto, we guide sellers through pricing, marketing, offer strategy, and closing with clarity and confidence.

Smart sellers don’t overpay for the same outcome.

Frequently Asked Questions About 1% Listing Agents

Is a 1% listing agent full service?
 

Yes. The only difference is the commission structure. We provide full-service marketing, MLS exposure, negotiation, and transaction management.

 

Do homes listed at 1% sell for less?
 

Why don’t all agents offer 1% commission?
 

Are buyer agents still compensated?
 

What happens if the buyer is unrepresented?

Ready to Keep More of Your Equity?

See what your home could sell for — and how much you could keep with our 1% listing strategy.
  

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